RevenueLoan Blog

February 16, 2011

Are Citibank and LendingClub really “Greasy Loan Sharks?”

Filed under: Uncategorized — rlucas @ 1:56 pm
Tags: , , ,

Please let me clarify: I am not leveling an accusation at my fellows in the world of finance. Emphatically, I am not calling those companies by that epithet. But, it seems that they’ve adopted that name for themselves … (read on…)

Looking at some keywords to bid on in our neverending quest to bring the gospel of RevenueLoan to small business owners across the country, I got a bit fed up and tried out “greasy loan shark” as a possible keyword. Google said that there was no competition, so I went to check it out for myself:

Sho’nuff. Right there on the top and right side, four advertisements from companies who /chose/ to appear for the phrase “greasy loan shark.”

(Note to Citi, LendingClub, et al.: Maybe you meant to do it. But if not, perhaps you might want to add a few choice phrases like “greasy” to your excluded keywords…)

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